فهرست مطالب کتاب The Startup Owners Manual:
Step 1: The Startup Owner’s Manual Strategy Guide
Preface
Who Is This Book For?
Introduction
A Repeatable Path
Why a Second Decade?
The Four Steps: A New Path
Chapter 1: The Path to Disaster — A Startup Is Not a Small Version of a Big Company
Chapter 2: The Path to the Epiphany — The Customer Development Model
Chapter 3: The Customer Development Manifesto
Chapter 4: An Introduction to Customer Discovery
Chapter 5: Introduction to Customer Validation
Chapter 6: Customer Validation — The Toughest Question of All: Pivot or Proceed
Step 2: The Startup Owner’s Manual for Web/Mobile Channel Startups
How to Read This Book
Getting Started
Chapter 1: The Customer Development Manifesto
Step One: Customer Discovery
Chapter 2: An Introduction to Customer Discovery
Chapter 3: Customer Discovery, Phase One — State Your Business Model Hypotheses
Chapter 4: Customer Discovery, Phase Two — “Get Out of the Building” to Test the Problem: “Do People Care?”
Chapter 5: Customer Discovery, Phase Three — “Get Out of the Building” and Test the Product Solution
Chapter 6: Customer Discovery, Phase Four — Verify the Business Model and Pivot or Proceed
Step Two: Customer Validation
Chapter 7: Introduction to Customer Validation
Chapter 8: Customer Validation, Phase One — “Get Ready to Sell”
Chapter 9: Customer Validation, Phase Two — “Get Out of the Building and Sell!”
Chapter 10: Customer Validation, Phase Three — Develop Product and Company Positioning
Chapter 11: Customer Validation, Phase Four — The Toughest Question of All: Pivot or Proceed
How to Build a Web Startup — A Simple Overview
Step 3: The Startup Owner’s Manual for Physical Channel Startups
How to Read This Book
Getting Started
Chapter 1: The Customer Development Manifesto
Step One: Customer Discovery
Chapter 2: An Introduction to Customer Discovery
Chapter 3: Customer Discovery, Phase One — State Your Business Model Hypotheses
Chapter 4: Customer Discovery, Phase Two — “Get Out of the Building” to Test the Problem: “Do People Care?”
Chapter 5: Customer Discovery, Phase Three — “Get Out of the Building” and Test the Product Solution
Chapter 6: Customer Discovery, Phase Four — Verify the Business Model and Pivot or Proceed
Step Two: Customer Validation
Chapter 7: Introduction to Customer Validation
Chapter 8: Customer Validation, Phase One — “Get Ready to Sell”
Chapter 9: Customer Validation, Phase Two — “Get Out of the Building and Sell!”
Chapter 10: Customer Validation, Phase Three — Develop Product and Company Positioning
Chapter 11: Customer Validation, Phase Four — The Toughest Question of All: Pivot or Proceed
