Running Lean: Iterate from Plan A to a Plan That Works
فهرست مطالب کتاب Running Lean:
Part 1: Roadmap
Part 2: Document Your Plan A
Part 3: Identify the Riskiest Parts of Your Plan
Part 4: Systematically Test Your Plan
Start With Why: How Great Leaders Inspire Everyone to Take Action
فهرست مطالب کتاب Start With Why: How Great Leaders Inspire Everyone to Take Action:
PART 1: A WORLD THAT DOESN’T START WITH WHY
PART 2: AN ALTERNATIVE PERSPECTIVE PART
PART 3: LEADERS NEED A FOLLOWING PART
PART 4: HOW TO RALLY THOSE WHO BELIEVE
PART 5: THE BIGGEST CHALLENGE IS SUCCESS
PART 6: DISCOVER WHY
Steve Jobs by Walter Isaacson
فهرست مطالب کتاب Steve Jobs:
Chapter 1: Childhood — Abandoned and Chosen
Chapter 2: Odd Couple — The Two Steves
Chapter 3: The Dropout — Turn On, Tune In …
Chapter 4: Atari and India — Zen and the Art of Game Design
Chapter 5: The Apple I — Turn On, Boot Up, Jack In …
Chapter 6: The Apple II — Dawn of a New Age
Chapter 7: Chrisann and Lisa — He Who Is Abandoned …
Chapter 8: Xerox and Lisa — Graphical User Interfaces
Chapter 9: Going Public — A Man of Wealth and Fame
Chapter 10: The Mac Is Born — You Say You Want a Revolution
Chapter 11: The Reality Disortion Field — Playing by His Own Set of Rules
Chapter 12: The Design — Real Artists Simplify
Chapter 13: Building the Mac — The Journey Is the Reward
Chapter 14: Enter Sculley — The Pepsi Challenge
Chapter 15: The Launch — A Dent in the Universe
Chapter 16: Gates and Jobs — When Orbits Intersect
Chapter 17: Icarus — What Goes Up …
Chapter 18: NeXT — Prometheus Unbound
Chapter 19: Pixar — Technology Meets Art
Chapter 20: A Regular Guy — Love Is Just a Four-Letter Word
Chapter 21: Family Man — At Home with the Jobs Clan
Chapter 22: Toy Story — Buzz and Woody to the Rescue
Chapter 23: The Second Coming — What Rough Beast, Its Hour Come Round at Last …
Chapter 24: The Restoration — The Loser Now Will Be Later to Win
Chapter 25: Think Different — Jobs as iCEO
Chapter 26: Design Principles — The Studio of Jobs and Ive
Chapter 27: The iMac — Hello (Again)
Chapter 28: CEO — Still Crazy after All These Years
Chapter 29: Apple Stores — Genius Bars and Siena Sandstone
Chapter 30: The Digital Hub — From iTunes to the iPod
Chapter 31: The iTunes Store — I’m the Pied Piper
Chapter 32: Music Man — The Sound Track of His Life
Chapter 33: Pixar’s Friends — … and Foes
Chapter 34: Twenty-First-Century Macs — Setting Apple Apart
Chapter 35: Round One — Memento Mori
Chapter 36: The iPhone — Three Revolutionary Products in One
Chapter 37: Round Two — The Cancer Recurs
Chapter 38: The iPad — Into the Post-PC Era
Chapter 39: New Battles — And Echoes of Old Ones
Chapter 40: To Infinity — The Cloud, the Spaceship, and Beyond
Chapter 41: Round Three — The Twilight Struggle
Chapter 42: Legacy — The Brightest Heaven of Invention
Summary of Start With Why
فهرست مطالب کتاب Summary of Start With Why:
PART 1: A WORLD THAT DOESN’T START WITH WHY
PART 2: AN ALTERNATIVE PERSPECTIVE
PART 3: LEADERS NEED A FOLLOWING
PART 4: HOW TO RALLY THOSE WHO BELIEVE
PART 5: THE BIGGEST CHALLENGE IS SUCCESS
PART 6: DISCOVER WHY
The Art of War
فهرست مطالب کتاب The Art of War:
THE ART OF WAR
Translator’s Preface
Translator’s Introduction
Strategic Assessments
Doing Battle
Planning a Siege
Formation
Force
Emptiness and Fullness
Armed Struggle
Adaptations
Maneuvering Armies
Terrain
Nine Grounds
Fire Attack
On the Use of Spies
MASTERING THE ART OF WAR
Note on Pronunciation
Translator’s Introduction
The Art of War and the I Ching: Strategy and Change
Notes on Sources
Part One: The Way of the General – Essays on Leadership and Crisis Management
Part Two: Lessons of War – Studies in Strategy
THE LOST ART OF WAR
Introduction
Sun Bin’s Art of War
Leadership, Organization, and Strategy: How Sun Tzu and Sun Tzu II Complement Each Other
THE SILVER SPARROW ART OF WAR
Translator’s Introduction
Strategic Measurements
Combat
Planning Attack
Formations
Disposition and Momentum
Vulnerability and Substantiality
Armed Struggle
Adapting to All Changes
Maneuvering Forces
The Lay of the Land
Nine Grounds
Fire Assault
Employing Secret Agents
Sources
The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail
فهرست مطالب کتاب The Innovator’s Dilemma: When New Technologies Cause Great Firms to Fail:
Introduction
PART ONE: WHY GREAT COMPANIES CAN FAIL
1 How Can Great Firms Fail? Insights from the Hard Disk Drive Industry
2 Value Networks and the Impetus to Innovate
3 Disruptive Technological Change in the Mechanical Excavator Industry
4 What Goes Up, Can’t Go Down
PART TWO: MANAGING DISRUPTIVE TECHNOLOGICAL CHANGE
5 Give Responsibility for Disruptive Technologies to Organizations Whose Customers Need Them
6 Match the Size of the Organization to the Size of the Market
7 Discovering New and Emerging Markets
8 How to Appraise Your Organization’s Capabilities and Disabilities
9 Performance Provided, Market Demand, and the Product Life Cycle
10 Managing Disruptive Technological Change: A Case Study
11 The Dilemmas of Innovation: A Summary
The Innovator’s Dilemma Book Group Guide
About the Auth
The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
فهرست مطالب کتاب The Lean Startup:
Introduction
Part One VISION
Start
Define
Learn
Experiment
PartTwo STEER
Leap
Test
Measure
Pivot (orPersevere)
PartThree ACCELERATE
Batch
Grow
Adapt
Innovate
Epilogue: Waste Not
Jointhe Movement
The Practice of Management
فهرست مطالب کتاب The Practice of Management:
INTRODUCTION: THE NATURE OF MANAGEMENT
PART I: MANAGING A BUSINESS
PART II: MANAGING MANAGERS
PART III: THE STRUCTURE OF MANAGEMENT
PART IV: THE MANAGEMENT OF WORKER AND WORK
PART V: WHAT IT MEANS TO BE A MANAGER
CONCLUSION: THE RESPONSIBILITIES OF MANAGEMENT
The Startup Owners Manual: The Step‑by‑Step Guide for Building a Great Company
فهرست مطالب کتاب The Startup Owners Manual:
Step 1: The Startup Owner’s Manual Strategy Guide
Preface
Who Is This Book For?
Introduction
A Repeatable Path
Why a Second Decade?
The Four Steps: A New Path
Chapter 1: The Path to Disaster — A Startup Is Not a Small Version of a Big Company
Chapter 2: The Path to the Epiphany — The Customer Development Model
Chapter 3: The Customer Development Manifesto
Chapter 4: An Introduction to Customer Discovery
Chapter 5: Introduction to Customer Validation
Chapter 6: Customer Validation — The Toughest Question of All: Pivot or Proceed
Step 2: The Startup Owner’s Manual for Web/Mobile Channel Startups
How to Read This Book
Getting Started
Chapter 1: The Customer Development Manifesto
Step One: Customer Discovery
Chapter 2: An Introduction to Customer Discovery
Chapter 3: Customer Discovery, Phase One — State Your Business Model Hypotheses
Chapter 4: Customer Discovery, Phase Two — “Get Out of the Building” to Test the Problem: “Do People Care?”
Chapter 5: Customer Discovery, Phase Three — “Get Out of the Building” and Test the Product Solution
Chapter 6: Customer Discovery, Phase Four — Verify the Business Model and Pivot or Proceed
Step Two: Customer Validation
Chapter 7: Introduction to Customer Validation
Chapter 8: Customer Validation, Phase One — “Get Ready to Sell”
Chapter 9: Customer Validation, Phase Two — “Get Out of the Building and Sell!”
Chapter 10: Customer Validation, Phase Three — Develop Product and Company Positioning
Chapter 11: Customer Validation, Phase Four — The Toughest Question of All: Pivot or Proceed
How to Build a Web Startup — A Simple Overview
Step 3: The Startup Owner’s Manual for Physical Channel Startups
How to Read This Book
Getting Started
Chapter 1: The Customer Development Manifesto
Step One: Customer Discovery
Chapter 2: An Introduction to Customer Discovery
Chapter 3: Customer Discovery, Phase One — State Your Business Model Hypotheses
Chapter 4: Customer Discovery, Phase Two — “Get Out of the Building” to Test the Problem: “Do People Care?”
Chapter 5: Customer Discovery, Phase Three — “Get Out of the Building” and Test the Product Solution
Chapter 6: Customer Discovery, Phase Four — Verify the Business Model and Pivot or Proceed
Step Two: Customer Validation
Chapter 7: Introduction to Customer Validation
Chapter 8: Customer Validation, Phase One — “Get Ready to Sell”
Chapter 9: Customer Validation, Phase Two — “Get Out of the Building and Sell!”
Chapter 10: Customer Validation, Phase Three — Develop Product and Company Positioning
Chapter 11: Customer Validation, Phase Four — The Toughest Question of All: Pivot or Proceed
UX for Lean Startups: Faster, Smarter User Experience Research and Design
فهرست مطالب کتاب UX for Lean Startups:
Foreword
Preface
Introduction
Part One: Validation
Chapter 1 – Early Validation
Chapter 2 – The Right Sort of Research at the Right Time
Chapter 3 – Faster User Research
Chapter 4 – Qualitative Research Is Great…Except When It’s Terrible
Part Two: Design
Chapter 5 – Designing for Validation
Chapter 6 – Just Enough Design
Chapter 7 – Design Hacks
Chapter 8 – Diagrams, Sketches, Wireframes, and Prototypes
Chapter 9 – An MVP Is Both M & V
Chapter 10 – The Right Amount of Visual Design
Part Three: Product
Chapter 11 – Measure It!
Chapter 12 – Go Faster!
Chapter 13 – The Big Finish
Index
Why Startups Fail: And How Yours Can Succeed
فهرست مطالب کتاب Why Startups Fail: And How Yours Can Succeed:
About the Author
Introduction
Part I—Market, Product, and Entrepreneur
Chapter 1: Poor Product-Market Fit
Chapter 2: Bad Products
Chapter 3: The Missing Entrepreneur
Part II—Sales and Marketing
Chapter 4: Investing in Sales and Marketing Too Early
Chapter 5: Losing Money on Every Sale
Chapter 6: Invisible Startups
Part III—Execution
Chapter 7: Failing to Communicate
Chapter 8: Not Getting Started
Chapter 9: Failing to Execute
Part IV—Capital and Liquidity
Chapter 10: Pitches That Fail
Chapter 11: Managing Liquidity
Chapter 12: From Failure, Success
Index
Zero to One: Notes on Startups, or How to Build the Future
فهرست مطالب کتاب Zero to One: Notes on Startups, or How to Build the Future:
1 The Challenge of the Future
2 Party Like It’s 1999
3 All Happy Companies Are Different
4 The Ideology of Competition
5 Last Mover Advantage
6 You Are Not a Lottery Ticket
7 Follow the Money
8 Secrets
9 Foundations
10 The Mechanics of Mafia
11 If You Build It, Will They Come?
12 Man and Machine
13 Seeing Green
14 The Founder’s Paradox